It’s never about us!

It’s about saving your time and money



Who we are

Claimlane got its start in Copenhagen when a team of fashion wholesaler, IT specialists and a surfer got fed up with the inefficient way complaints were handled in the local fashion scene.

They set out on a mission to create a new platform that eliminates time-wasting processes and dead ends. A world without frustration and waste of time caused by faulty products. You and your team will help make it a success.


Turn Claimers to Smilers

One solution for brands and retailers

The story behind


I never really felt relaxed while driving home from work.

Leaving unsettled complaints was always taking space inside my mailbox, on my desk or in my mind. Trying out different systems and yet not feeling at ease on my ride home, I started asking retailers and their staff for advice!

I came to realize, that there is a thousand different ways for retailers to handle complaints. To handle smarter, we would have to build a unified complaint platform, for brands and their retailers.

Jakob (Co-Founder)


Join the mission